At first glance it seems strange: where are watches, and where are environmental problems, where is the threat of irreversible pollution of the planet?! A wristwatch is so small, can it do any harm to the environment comparable to the impact of modern energy, mining and manufacturing industries, transportation?
True, the watches themselves are, in general, quite clean, their work is in no way connected with the toxic emissions into the atmosphere, their production is concentrated in relatively small factories, if not in artisanal type workshops. The volume of materials that could be “blamed” for the creation of watches (metals, polymers) is not comparable with that of the automobile industry, for example…
And yet each year the global watch industry, especially luxury brands, increasingly turns its face to the theme of ecology. By promoting their achievements in this field, the watchmaking top brands, on the one hand, contribute to the preservation of our world and, on the other hand, perhaps more importantly, quite loudly draw attention to environmental issues.
Watch brands contribute to the preservation and improvement of the Earth’s nature and climate in various ways. Let’s take a look at some of them.

BUT!!!

For the production of watches and their components, literally, garbage is used – primarily used plastic “mined” both on land and in the sea. It is known that all kinds of waste of this kind – PET bottles, plastic bags, etc. – practically do not decompose in the natural environment and greatly pollute it. Collection of such waste, its recycling and further use is the most direct, most obvious way to solve environmental problems. Of course, it is not easy and, in addition, it is also connected with the aspects harmful for the environment – take for example the exhaust of engines working on sea ships, which catch all sorts of rubbish from the ocean. However, studies show that this circle is by no means closed: it is still more useful to extract the same PET bottles from the waters, collect paper waste, etc.

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And, of course, let’s start with stylish engagement rings, which are on-trend for 2022. So, the following options are in fashion today:

• Rings made in the form of a weave. There are many kinds of them. The most popular compositions are the knitting of thin rings, chains and weaving, resembling a braid of ribbons. Such rings are expensive, but look very interesting and stylish.
• Very romantic looking engagement rings that show one pattern on two rings. It is as if one very wide ring with a pattern was made first and then sawed along – it symbolizes the unity of the spouses. A pair of rings with an image in the form of a heart, a fingerprint or a tree is very popular. And the image can be made to order, which will make your ring individual.
• Very beautiful look rings made of gold in several colors. As it turns out, there are nine shades of gold. The range varies from white to almost black. In 2022, jewelry made in at least three colors (e.g., yellow, white and green) is the most popular among brides and grooms.
• The texture, i.e. the condition of the ring’s surface, plays a very important role in wedding rings. Polished gloss is giving way in 2022. And rings made with sand or textured matting are becoming popular. Such rings are very similar to antique jewelry and are very attractive to customers.

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Before using a wristwatch, you should carefully read the manufacturer’s instructions since each model may require special care. For example, an unusual mechanical wristwatch requires winding by first removing it from the wrist. If you have a self-winding wristwatch, it should be stored in a special case with a driving base that imitates the winding procedure.
As for quartz watches, they require the battery to be replaced from time to time by a special workshop. Even if your watch is no longer in use, it is worth having a watchmaker take the battery out, as it may leak over time.

It is also worth checking your designer wristwatch periodically at a service center. For mechanical chronometers, you can get by with an inspection every 3 to 4 years, but quartz watches require even more infrequent tests. This is necessary to adjust the accuracy of the movement, lubricate and clean it. It is important to understand that any amateurism here does not make sense and can lead to a decrease in water resistance, as well as the loss of warranty. The strap/bracelet also requires attention, and the leather strap may be easily replaced with a new one, and the steel bracelet may be simply polished. 

You should not change the calendar if the time on the watch is between 8 p.m. and 6 a.m., which may cause the movement to malfunction. During this period, the movement automatically adjusts the date and may become jammed. You should not press the “reset” button while the watch is running because that can also damage the movement. You must stop it first and then reset it.

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In the legendary atelier on Rue Cambon, the staff addressed her as “Mademoiselle”, friends called the playful young lady Coco, but Gabrielle is her true personality, elegant and very passionate, without admixes or pretense. Perfumer Olivier Polge conveyed it masterfully. 

Work on the bottle took several months – the result is a unique flask, whose square silhouette is, at the same time, an identifiable shape of the previous Chanel fragrances. Translucent bottle has a silver and gold color simultaneously – an unusual shade masters “copied” from the fabrics of haute couture collections. Actress and longtime friend of the brand Kristen Stewart became the face of the fragrance.

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After combining your outfit, take a look at yourself in the mirror. If all things look too pale and fuzzy, then you risk to see there a little ghost – “wild, but cute”. If suddenly you realize that all the things on you look dim, then replace one of the elements of the ensemble with a thing of a darker shade. Let’s say, choose darker jeans.

The main advantages of the brand’s clothes are simple classic silhouettes, brought to perfection. They always fit perfectly, emphasizing the advantages of the figure and hiding flaws. These are options for ordinary women who do not have perfect looks, but after they managed to buy Stella McCartney Stella, they feel confident, seductive and sexy.

The main message is to change the way things are and refuse to pollute the environment or kill animals for the sake of clothes. To be fashionable means to be modern, to use more humane and environmentally friendly ways to create materials.

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